DIMENSIONAL / Downtown Dubai Living Experience Center

 
 
 

The Downtown Dubai Living Experience Center was setup prior to the mass development of Downtown Dubai which consists of the Worlds Tallest Building (Burj Khalifa) and the world’s largest mall (Dubai Mall).

The sales center featured all Realestate projects in the zone which were being pre-sold to investors.

We at Landor Associates were commissioned by the developer Emaar to develop an experiential space that was inline with their vision of building an iconic world class downtown city center in Dubai.

The team consisted of John Brash ( Creative Director), Mark Tingkov ( Director of Branded Enviroments) , Aunali Khimji (Lead Senior Designer) & JAK Studio.

“Aunali was the leading Senior Designer on the Emaar DownTown Living Experience Centre. Taking part in all the phases of branding - from analysis to definition through to creation he was bringing the DownTown Living brand to life through a branded space experience. Very thoughtful and by "thinking differently" the experience was turned into a new and fresh approach with a strong impact - from feature-led design to a strong and vibrant brand-led design, the experience space captured the DownTown Living from a holistic view to the smallest detail” - Mark Tingkov