DIMENSIONAL / King Abdallah Economic City (KIEC) - Saudia Arabia

 

In 2005, following the Saudia Arabia’s focus to diversity from its long term dependency on oil, the success of Dubai’s Realestate economy was seen as a regional model which the Kingdom wanted to emulate.

Landor Associates was commissioned by Emaar to design a temporary exhibit space which would showcase a Dubai like proposed city (Investment Freezone) for the Saudi Kingdom which Emaar would build.

The target audience of the exhibit space was the King of Saudi Arabia, King Abdallah.

The original project was called ”Qadeema Beach” and it was later following the successful completion of the exhibit named King Abdallah Economic City.

The design team involved in the thethree week design and development of the space were: John Brash (Creative Director), Mark Tingkov ( Director of Branded Enviroments) , Shaun Loftman (Creative Director) & Aunali Khimji (Senior Designer).